Kalima Hub

STRATEGY  COMMUNICATION  AND REPUTATION  MANAGEMENT.

Where strategy meets reputation

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Kalima Hub is a London-based strategic communications advisory working with individuals and organisations whose reputations matter.

We advise clients with interests in Kuwait and the wider region on how they are perceived, how narratives evolve, and how influence is built and protected over time. Our work combines research, strategic counsel, and careful execution to support decision-making in complex public environments.

Kalima Hub operates with discretion, cultural understanding, and senior-level involvement on every engagement. We work selectively, prioritising clarity, judgment, and long-term credibility over volume or visibility.

Our Focus

Research, Insights and Intelligence

We provide structured research to inform strategic decisions, including media and stakeholder analysis, sentiment assessment, and issue mapping. Our work helps clients understand the environments in which they operate and anticipate how narratives may develop.

Reputation Management

We support clients in building, maintaining, and protecting their reputations. This includes long-term reputation stewardship, guidance during periods of scrutiny, and advice on managing sensitive or complex issues.

Digital Presence and Narrative Control

We advise on how clients present themselves across digital platforms, ensuring consistency between messaging, behaviour, and objectives. This includes narrative development, content direction, and oversight of digital touch points where perception is shaped.

Executive Communications

We work directly with founders, principals, and senior leaders on their personal communications. This includes message development, positioning, and counsel on public engagement where leadership visibility matters.

A Message from the Director

Kalima Hub was established to offer a more considered approach to communications—one that values judgment, discretion, and long-term perspective.

Having worked across media, research, and public-facing environments, I observed how reputations are often shaped less by facts than by narratives, timing, and perception. Kalima Hub was created to help clients navigate this reality thoughtfully and responsibly.

The advisory works selectively by design. We engage where trust can be built, objectives are clear, and communications play a meaningful role in shaping outcomes. Every engagement receives senior attention and research-led counsel.

Kalima Hub is based in London and works with clients whose interests extend to Kuwait and beyond.

About Director

Abdullah Al-Saleh is the Founder and Director of Kalima Hub.

He holds a PhD in Economic Development and has professional experience across investment companies and charitable organisations, working in research, strategy, and public-facing roles.

Abdullah is a journalist who has written for several newspapers in Kuwait and hosts a widely followed political YouTube programme focused on Kuwait, engaging audiences on governance, accountability, and public affairs.

His approach is informed by direct experience navigating reputational pressure following his public stance against corruption, and the subsequent restoration of his standing. This perspective shapes an advisory practice grounded in discretion, resilience, and long-term credibility.

STRATEGY COMMUNICATION AND REPUTATION MANAGEMENT.

Our Focus

About Director

STRATEGY  COMMUNICATION  AND REPUTATION  MANAGEMENT.